Vodafone Madame TreSesti

This morning I had a guest lecture at the university which was very interesting. The guest speakers spoke about Vodafone and their online marketing activities. In their speech they also discussed the use of social media of Vodafone. A particular example was the Vodafone 360 campaign. The guest speaker did not show us the video which was used for this campaign. However, I remembered the campaign from my last visit in the cinema and I really have to say you must see this video!
The video is about a virtual fortune teller, Madame TreSesti, who combines personal data of Hyves, Facebook and Twitter to confront somebody with her of his social online status. It is a campaign in which uniquely three major social networks are brought together and analyzed. Madame TreSesti reads, just like the Vodafone 360 application, your social networks and thus comes to surprising and sometimes confrontational conclusions about your online alter ego. This application draws on a database with more than 600 different audio and video clips, specially recorded for the campaign, to create a profile of somebody’s online personality.
The campaign gives an answer on the question how consumers deal with a growing number of user profiles on different social networks.

Which Facebook friend do you systematically ignore?
Are people really waiting for your tweets?
Is your work/life balance right?

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