Another brand that knows how to use social media is Knorr. Recently, Knorr introduced ‘Salty’, the salt shaker. Salty is used by Knorr in Canada to launch a low-sodium meal line on the market.
How does Knorr use Salty though social media? Salty shines in several YouTube videos and can be followed by Twitter (+ 600 followers). Furthermore, you can become friends of Salty on Facebook (+4.000 friends).
Salty is very coddled and the videos are funny!
Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign?
Meet Salty
Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign? Please vote on the right colum.
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