Salty, the salt shaker of Knorr

Another brand that knows how to use social media is Knorr. Recently, Knorr introduced ‘Salty’, the salt shaker. Salty is used by Knorr in Canada to launch a low-sodium meal line on the market.
How does Knorr use Salty though social media? Salty shines in several YouTube videos and can be followed by Twitter (+ 600 followers). Furthermore, you can become friends of Salty on Facebook (+4.000 friends).
Salty is very coddled and the videos are funny!

Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign?

Meet Salty




Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign? Please vote on the right colum.

Vodafone Madame TreSesti

This morning I had a guest lecture at the university which was very interesting. The guest speakers spoke about Vodafone and their online marketing activities. In their speech they also discussed the use of social media of Vodafone. A particular example was the Vodafone 360 campaign. The guest speaker did not show us the video which was used for this campaign. However, I remembered the campaign from my last visit in the cinema and I really have to say you must see this video!
The video is about a virtual fortune teller, Madame TreSesti, who combines personal data of Hyves, Facebook and Twitter to confront somebody with her of his social online status. It is a campaign in which uniquely three major social networks are brought together and analyzed. Madame TreSesti reads, just like the Vodafone 360 application, your social networks and thus comes to surprising and sometimes confrontational conclusions about your online alter ego. This application draws on a database with more than 600 different audio and video clips, specially recorded for the campaign, to create a profile of somebody’s online personality.
The campaign gives an answer on the question how consumers deal with a growing number of user profiles on different social networks.

Which Facebook friend do you systematically ignore?
Are people really waiting for your tweets?
Is your work/life balance right?

Click here for more information

Burger king: one of the most big brand is active in the social media world

In my previous blog I said the consumer has the power. One of the biggest brands has listen to their consumers and anticipates on what their cunsumer really want. I am talking about one of the famous fast food chains: Burger King. For example, they started already with whoppervirgins.com and recently they entered the social space with the 'sacrifice ten friends' facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers.

Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit. These are key factors to make a campaign successful in social media.

Thus, for all companies who want to express themselves trough social media: pushing the envelope can create the buzz that makes your campaign memorable.