Leisure surfing increases work productivity

In my previous blog I described the added values of the use of social media in organisations. I have good news because there is again evidence found that surfing for leisure improves the work productivity of employees. Brent Coker (2009) from the University of Melbourne claims that people who surf the Internet for fun at work are more productive about 9%. This kind of surfing is also known as ‘Workplace Internet Leisure Browsing’. A lack of concentration is the cause of above finding. We must rest the mind for a quick break which leads to a higher concentration of a day’s work which results in higher productivity.

Activities which among to ‘Workplace Internet Leisure Browsing are: reading online news sites, searching for product information, playing online games, watching YouTube movies. Secretly searching for a colleague on Face Book belongs to the past with this study in mind. Also feeling guilt if you ordered online new jeans during working hours is not any more necessary.

For more information about the study of Brent Coker click here.