In my previous blog I said the consumer has the power. One of the biggest brands has listen to their consumers and anticipates on what their cunsumer really want. I am talking about one of the famous fast food chains: Burger King. For example, they started already with whoppervirgins.com and recently they entered the social space with the 'sacrifice ten friends' facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers.
Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit. These are key factors to make a campaign successful in social media.
Thus, for all companies who want to express themselves trough social media: pushing the envelope can create the buzz that makes your campaign memorable.
