Attitude of organizations towards social media

It is expected that the use of social media technologies will only increase within organizations. A lot of organizations are not completely happy with this increase of social media during the work time of their employees. They often think it is a kind of personal activity, an activity that the employee can do at their own time. In addition, security of information plays an important role by the exchange of data. The most often used social media in organizations are: YouTube, Facebook, Linkedin and Twitter. Before an organization decides to quit access to social media they first have to consider which opportunities will be missed.

Underneath overview has to prove that using social media in organizations gain added values and is not wasting time for the employee nor for the organization. The added values of the use of social media in organizations are: the easiness with which employees can use tools to communicate about work related issues, improvement of customer service and by this increase customer loyalty and feedback, improvement of recruitment activities, cooperation between departments in the organization, accelerated decision making of management issues, improvement of the reputation and/or competitiveness and focus on future prospects.

The threshold to apply social media in organizations will just decrease because of the new generation of employees which are better familiar with social media. A nice example of efficiency and affectivity which social media can offer is the following assumption. An employee uses YouTube to watch a 1 minute ‘how to’ video or uses the helpdesk of Microsoft Word for searching half an hour for the right document to solve his problem. What would you prefer as organization? Exactly, the most time saving assumption, the YouTube assumption. This example explains that social media can be used for solving practical problems.
In the world of today an organization cannot operate without using social media.

Are you agree with me that social media in organizations is inevitable?