Salty, the salt shaker of Knorr

Another brand that knows how to use social media is Knorr. Recently, Knorr introduced ‘Salty’, the salt shaker. Salty is used by Knorr in Canada to launch a low-sodium meal line on the market.
How does Knorr use Salty though social media? Salty shines in several YouTube videos and can be followed by Twitter (+ 600 followers). Furthermore, you can become friends of Salty on Facebook (+4.000 friends).
Salty is very coddled and the videos are funny!

Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign?

Meet Salty




Salty: a fun and innovative social media campaign of Knorr. Do you think this is an effective social media campaign? Please vote on the right colum.

Vodafone Madame TreSesti

This morning I had a guest lecture at the university which was very interesting. The guest speakers spoke about Vodafone and their online marketing activities. In their speech they also discussed the use of social media of Vodafone. A particular example was the Vodafone 360 campaign. The guest speaker did not show us the video which was used for this campaign. However, I remembered the campaign from my last visit in the cinema and I really have to say you must see this video!
The video is about a virtual fortune teller, Madame TreSesti, who combines personal data of Hyves, Facebook and Twitter to confront somebody with her of his social online status. It is a campaign in which uniquely three major social networks are brought together and analyzed. Madame TreSesti reads, just like the Vodafone 360 application, your social networks and thus comes to surprising and sometimes confrontational conclusions about your online alter ego. This application draws on a database with more than 600 different audio and video clips, specially recorded for the campaign, to create a profile of somebody’s online personality.
The campaign gives an answer on the question how consumers deal with a growing number of user profiles on different social networks.

Which Facebook friend do you systematically ignore?
Are people really waiting for your tweets?
Is your work/life balance right?

Click here for more information

Burger king: one of the most big brand is active in the social media world

In my previous blog I said the consumer has the power. One of the biggest brands has listen to their consumers and anticipates on what their cunsumer really want. I am talking about one of the famous fast food chains: Burger King. For example, they started already with whoppervirgins.com and recently they entered the social space with the 'sacrifice ten friends' facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers.

Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit. These are key factors to make a campaign successful in social media.

Thus, for all companies who want to express themselves trough social media: pushing the envelope can create the buzz that makes your campaign memorable.

The consumer has the power!

Have a look at your friens and think about them who are doing something with media. For example; Tim from Tilburg has a better online shop with less costs and a better service than many advertiser because he sells via eBay. Sven form Eindhoven gives faster and extensive response than the customer service of many organization because he uses Tweakers.
Let's now have a broader look and think about things you bumb into when you are using the Internet.You probably mention that Nu.nl loses scoops on Twitter and more people use Hyves (approximately 9.9 million) than live in Switzerland (approximately 7.3 million). Today the day it is all about community management.

Communication is not any more about sending and receiving. Online communication starts with listening. People and their opinions are everywhere and the advertiser is topic of the conversation; products are priced on Vergelijk.nl, assessed on Kieskeurig.nl, judged on Radar.nl and sold on Marktplaats.nl. Communication becomes more and more complicated, interaction with target groups is difficult and the attention and time advertisers receive turns down. At the moment there is an information overload. Consumers become more and more aware of time constraints and media use is often more fragmented. It is all about what the customer fascinates; with other words their interests are leading!

Internet is a big source of information and the advertiser stands right in the middle. How do we know where, who, what, how and why anybody talks about anybody?
To excel at this online web it is important that someone creates order in the online community mess. The need for someone who really maximizes earned media presence and build and maintenance the community. This all to obtain a footprint within different forms of social media. Furthermore, responding to trends of the target group, occurring as question-answer machine and boosting discussions within social media are other factors which have to be realized.

How does it work, affiliate marketing via social media?

Look at yourself, you are certainly more likely to buy a product where a friend or family member family is enthusiast about than you assume of a seller how good a product is. Everybody knows a seller has just one goal: selling. Mouth to mouth advertising is still one of the best ways to acquire customers or sell products. As you can see affiliate marketing can be compared with network marketing.

Because the fact that more people buy products online, affiliate marketing is a growing market. The origin of affiliate marketing is in America; Amazon.com introduced the “associates program” in July 1996, which was a great success.
Affiliate marketing is a technique to promote products through another website or mailinglists by using a special link which is connected to a system so sales can be followed. If there comes a sale trough the link the affiliate has right to an agreed amount or percent of the sales. Businesses can also see which banner or link is the most clickable.

Businesses use affiliate marketing for several reasons. First of all, it is much cheaper than expensive marketing campaigns. A business only pays if actually a purchase has been made. A business which do not make use of an affiliate depends on own marketing campaigns and acquires customers on that way. By using one or more affiliates multiple customers can be attract which ensures more revenue.
The most common used terms to determine earnings are:
- CPC (Cost per Click): compensation per click on a banner or link;
- CPM (Cost per Mille): view x 1000;
- CPL (Cost per Lead): fee for subscription to a service, requesting a brochure or making an appointment;
- CPS (Cost per Sale): fee for each sale.

Social media is a way to get good quality affiliates. Many people join ´Groups´ when they use social media. A group is managed by someone who, in most cases, can send group messages to all members of the group. The manager must be persuaded to send a group message about the companies product and at one time a large group of your target group has been reached.